Helpful Summary

• Overview: In this article, we review top AI sales enablement tools and highlight their impact on improving traditional B2B sales methods. 

• Why Trust Us: We’ve been in the industry for years and have built a successful allbound (outbound and inbound) platform that has helped businesses across the world improve their sales processes and results.  

• Why It Matters: Implementing AI sales tools can transform sales strategies, improve your customer interactions, and increase productivity, leading to better sales outcomes.

• Action Points: We recommend booking a ServiceBell demo to learn more about how our solution works for qualifying and engaging more high-intent leads.

• Further research: Explore our blog for more tips on successful inbound and outbound sales.

Looking to Improve Your B2B Sales Methods with AI?

More SaaS companies are integrating AI into their business process, including sales. In fact, Forrester predicts an explosive future for AI-powered platforms, projecting the market to increase by $37 billion in value by 2025. 

AI is revolutionizing old-school sales tactics. With its cutting-edge automation abilities, sales teams can easily dive into vast data pools, spotting patterns and trends that may slip past humans. This empowers businesses to craft data-driven strategies, tailor sales techniques, and focus on nurturing top-notch leads. 

In this ServiceBell guide, we’ll examine the top AI sales enablement tools, focusing on their unique features so you can get a great idea of how they can help your sales enablement process.  

What is AI Sales Enablement?

Digital technologies are rising, customer behaviors are changing, and the business landscape has become more competitive. Businesses must now adapt their sales strategies to the new reality, and AI has been at the forefront of this adaptation. That is where AI sales enablement comes in. 

AI sales enablement harnesses AI's power to significantly boost your sales process, enhancing its effectiveness. By automating routine tasks and tailoring your sales strategy, you pave the way for a more personalized and impactful approach. 

But wait, there's more. By integrating AI into sales enablement, you gain the power to monitor your sales performance in real-time, tweak strategies on the fly to supercharge sales, and enhance your team’s efficiency.

Practical Applications of AI Sales Enablement

Let’s look at how you can apply AI in your sales enablement process.

Initial Customer Interaction

Businesses can harness automated tools powered by AI to engage with customers, delivering instant responses to FAQs and assisting users along different processes. In sales enablement, they can vet leads, set up meetings, and offer product details.

Most businesses use traditional chatbots for this purpose, but they have limitations. For example, they don’t adequately respond to visitors' queries, forcing customers to abandon their inquiries halfway. Fortunately, tools like the ServiceBell AI Live Chat improve on these limitations. 

Here’s an example: When a new visitor lands on your website, ServiceBell AI Live Chat steps in with audio, text, and video - just like a human. Seamlessly convert visitors into leads even when your team is away. 

Enhanced Lead Segmentation

Lead scoring involves ranking potential customers based on their likelihood to purchase. AI enhances this process by analyzing relevant data to identify patterns that predict future actions, providing sales teams with a prioritized list of leads.

AI sales enablement tools like ServiceBell’s AI Live Chat can monitor everyone browsing your site in real-time. Even better, you can set up custom live feeds of your most valuable visitors. With these feeds, you can segment the most important leads based on their buyer intent. 

Personalized Sales Engagement

Businesses receive thousands of leads daily, which can overwhelm sales teams. This leads to questions like how we attend to them, who we attend to first, and who handles who. 

Struggling with these questions reduces engagement quality and may turn most customers away. AI sales enablement solves this problem by automating the process to improve engagement. 

For example, with ServiceBell’s AI Live Chat, you can assess visitors and separate them by different criteria, such as territory, company size, industry, and more. Then, it automatically routes every visitor to the most qualified rep for further engagement. 

Enhanced Sales Productivity With Automation

AI-powered sales tools offer a game-changing solution to streamline tedious tasks that eat up precious time. Sales reps juggle a multitude of responsibilities - from orchestrating meetings to nurturing leads and overseeing pipelines on a daily basis. 

By entrusting these tasks to a capable AI sales enablement tool, your reps can redirect their energy towards sealing the deal and driving revenue growth. 

Criteria to Consider When Choosing an AI Sales Enablement Tool 

• Your Needs and Objectives: Before implementing any AI tools, ask yourself: What does my team need? What are we trying to improve? The answers to these questions will help you clearly define what you’re looking for in an AI sales enablement solution. 

• Features and Functionalities: Whether it's improving lead scoring, automating follow-ups, or gaining insights through analytics, the right tool should support the specific tasks you want to automate or improve.  

• Integration with Existing Systems: Integrating your AI sales enablement tools with existing tools enables comprehensive analytics and a unified view of customer interactions. Consider tools with excellent integration capabilities. For example, ServiceBell can integrate with popular CRMs like Salesforce and HubSpot. 

• Ease of Use: A user-friendly interface helps your sales team quickly adopt the tool. If the tool is too complex, it could hinder efficiency and discourage use. Look for software that's easy to navigate, has a straightforward setup process, and offers good support and training resources.

• Security and Compliance: Data security is a top priority, especially when handling sensitive customer information. Ensure the tool adheres to relevant regulations and includes adequate security features like data encryption and secure access controls.  

• Reliable Customer Support: Setting up your AI sales enablement tool will be seamless if you have reliable customer support. This also helps if you need to train your sales team to maximize the tool’s full capabilities for the desired results.  

• Cost and ROI: Lastly, consider the tool's cost in relation to its value. While staying within budget is important, weigh the potential benefits against the costs. A tool that boosts efficiency, enhances customer engagement and drives revenue growth can justify a higher initial investment due to the significant ROI it can deliver.

10 Best AI Sales Enablement Tools to Improve Sales Strategies

Ready to choose an AI sales enablement tool to improve your team’s productivity and overall sales process? We’ve made it easier for you. Here are the top 10 AI sales enablement tools currently on the market. 

1. ServiceBell

ServiceBell’s AI Live Chat is an excellent all-in-one AI sales development representative. It transforms your website into a powerful pipeline generator by facilitating real-time, face-to-face, human-like conversations with prospects as they browse. 

If you run a business that relies on website interactions to drive your sales pipelines, this is the tool for you. You can interact with website visitors in real time via chat, video, or audio, ensuring a more personalized and engaging user experience. 

As your AI Sales Development Representative, our tool integrates with popular CRM systems like HubSpot. This enhances the overall sales process by providing valuable insights and analytics. 

Overall, it allows businesses to track visitor interactions, assess intent signals, and automate lead management, improving marketing-to-sales handoff. 

Relevant Features

• Live and Video Chat: ServiceBell offers real-time communication through live and video chat, allowing for a personalized customer experience. Video chat adds a layer of human touch, making interactions more engaging. 

Here’s an example: When you have a new visitor on your website, the ServiceBell AI Live Chat can engage them using audio, text, and video, just like a human. 

See it as your AI sales rep who is always active. It gathers intent signals across your website and connected systems to engage your visitors with intelligent context–just like you would. 

• User Monitoring and Analysis: Our tool can monitor everyone browsing your site in real-time. Even better, you can set up custom live feeds of your most valuable visitors to prioritize leads with the highest potential for conversion.

• Comprehensive Reporting and Analytics: Our tool provides detailed insights into sales interactions. You can get reports on chat engagement, rep performance, sales velocity, new pipeline, and more. These insights are easily accessible via a custom dashboard.

• Pipeline Generation: Our tool helps identify and nurture leads with capabilities such as personalized messaging, visitor routing, and high-value alerts. This ensures you always make an excellent first impression on your leads. 

• Custom Integrations and Analytics: ServiceBell easily fits into your existing systems. The tool supports custom integrations with existing tools and provides extensive analytics for insights into customer interactions and performance metrics.

• Enterprise-Grade Security: ServiceBell is built with enterprise-grade security measures, ensuring the protection of sensitive customer data throughout the sales process. 

Pricing

Our pricing plans are friendly. With just $2,000/month, you can access ServiceBell AI Live Chat as part of our Inbound Plan. Alternatively, you can go for the Go Allbound Plan, which includes the Spotlight, Outbound, and Inbound plans, for just $2,500/month.  

Pros

• Facilitates human-like, quality interactions enabled by video chat 

• Real-time engagement and lead qualification capabilities

• Effective integration with HubSpot and Salesforce for effective lead management

• Automatic conversion of high-intent leads into the sales pipeline

Cons

• No free trial

Sales Workflow Tools

These AI sales enablement tools help build seamless sales process workflows and automation. 

2. Outreach

Outreach is an AI-driven sales enablement platform that streamlines and automates various aspects of the sales process. It is designed to enhance sales efficiency and effectiveness by leveraging AI to manage workflows, provide actionable insights, and optimize sales strategies. 

The tool integrates seamlessly with CRM systems like Salesforce, providing a unified view of customer interactions and sales activities.

Relevant Features

• AI-Powered Sales Workflows: It automates email sequencing, call scheduling, and task prioritization to optimize sales efforts.

• Smart Deal and Account Assist: AI-driven tools that predict deal outcomes, identify risks, and recommend next steps based on real-time data.

• Conversation Intelligence: Features include real-time call transcription, sentiment analysis, and automatic action item detection during sales calls.

Pricing

Outreach offers three unique plans to cater to different clients. You can request a custom quote for these plans by contacting their sales team. 

Pros

• Automates complex workflows, saving time and boosting productivity

• Offers accurate and actionable insights for better decision-making  

• Integrates with CRM systems like Salesforce for improved data management 

Cons

• Managing large content libraries may require ongoing attention

• Some users find customization options for the user interface lacking

3. SalesLoft

SalesLoft also uses AI engines to create personalized sales workflows and interaction sequences for your sales teams. This facilitates smoother and faster deal closing. As an AI sales enablement tool, the tool also makes your prospecting more consistent by providing a detailed log of real-time sales activities. 

Relevant Features

• Cadence and Automation: The tool improves and scales prospecting efforts with structured, multi-channel outreach, ensuring you reach more clients.

• Conversations: Outreach uses AI conversation intelligence to understand customer interactions and improve engagement for increased conversion chances. 

• Deals: The tool enhances deal velocity and offers insights into deal health for better pipeline management.

Pricing

SalesLoft offers tailored pricing plans based on specific needs, such as sales engagement, conversation insights, and forecasting. You can get a customized quote by contacting their sales team. 

Pros

• Efficient multi-channel outreach with Cadence and Automation

• Seamless CRM data synchronization

• Offers mobile app for on-the-go sales management

Cons

• Complex setup and learning curve

• Inconsistent customer support quality

Customer Relationship Management (CRM)

CRM tools are important for managing customer data, tracking intentions, and automating sales operations. When combined with AI, they become powerful sales enablement tools. 

4. Salesforce’s Einstein Sales AI 

As an AI sales enablement tool, Einstein Sales AI by Salesforce provides sales teams with predictive insights, automated task management, and lead-scoring capabilities. 

It is integrated within the Salesforce ecosystem, offering functionalities like generating relevant content from customer data, automating routine tasks, and providing real-time sales predictions.

Relevant Features

• Predictive Insights: Einstein Analytics uses AI to forecast sales trends and identify potential opportunities.

• Lead Scoring: The tool automatically prioritizes leads based on their conversion likelihood, helping sales teams focus on high-value prospects.

• Automated Task Management: Einstein also automates routine tasks, such as transcribing calls or generating a cold email from customer data.

Pricing

While Salesforce offers three paid plans: Enterprise, Unlimited, and Einstein 1 Sales, only the Einstein 1 Sales Plan provides access to the Einstein AI tool, alongside other features like performance management and revenue intelligence. It starts at $500/month per user. All the plans are available for free trial. 

Pros

• Integrates with other Salesforce tools for a unified sales platform

• Offers robust AI-driven insights and automation

• Flexible enough to meet the needs of businesses of all sizes

Cons

• It can be expensive, particularly for smaller businesses or startups

• Multiple features can be overwhelming, requiring significant training

5. HubSpot’s Sales Hub

HubSpot Sales Hub is a comprehensive CRM platform integrating AI to enhance sales processes. It offers a range of tools to streamline sales workflows, improve lead management, and optimize customer interactions. The platform uses machine learning to optimize email sending times, providing templates and tracking for email engagement.

Relevant Features

• Email Tracking and Templates: It tracks when emails are opened and provides customizable templates to enhance engagement.

• Sales Automation: The tool can automate everyday sales tasks such as follow-up emails and task assignments to improve efficiency.

• AI-Powered Insights: As an AI sales enablement tool, HubSpot Sales Hub uses machine learning to analyze data and provide actionable insights, optimizing sales strategies.

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Pricing

Hubspot’s Sales Hub offers three pricing tiers: 

• Starter: $25/month per user, providing essential sales tools for small teams.

• Professional: $500/month for five users, providing advanced CRM features, custom reporting, and automation.

• Enterprise: $1,200/month for ten users. This service provides comprehensive tools for large sales teams, including advanced reporting, predictive lead scoring, and more.

Additionally, there are two plans for businesses and enterprises: Sales Hub Professional and Sales Hub Enterprise, which cost $90/month/seat and $150/month/seat, respectively.

Pros

• Easy to adopt and use, with a focus on enhancing productivity

• Offers a wide range of features, from email tracking to deal management

• Integrates seamlessly with other HubSpot tools and third-party applications

Cons

• Some advanced features are only available in premium plans

• It may not offer as much customization as some larger enterprises require

6. ClickUp’s Brain

Another AI sales enablement tool for customer relationship management on the list is ClickUp’s Brain. It’s a role-based machine-learning tool that can meet different needs for your sales team. For example, your sales assistant can generate emails, scripts, and responses to clients’ inquiries. It’s an excellent way to build meaningful customer relationships and loyalty. 

Relevant Features

• Role-based AI: You can set up ClickUp’s Brain to perform tasks specific to your sales team member’s responsibilities.  

• Templated AI Prompts: The tool offers hundreds of template AI prompts for immediate deployment and increased productivity. This makes usage more straightforward and intuitive.

• Automate Tasks: The tool can streamline sales workflow by automating tasks like summarizing customer interactions, writing customer responses, and identifying action items.

Pricing

ClickUp Brain is available for a free trial if you sign up. You can also add ClickUp Brain AI to any of ClickUp’s standard plans for an extra $7 per month.

Pros

• Helps to build stronger client relationships

• Includes 100+ pre-built prompts and templates

• Offers voice and video transcriptions

Cons

• The mobile app doesn’t have some of the sales-enablement features

• Learning all the features can be overwhelming for new users

Sales Coaching and Training

These AI sales enablement tools use AI to analyze sales interactions, providing actionable feedback and coaching to sales reps. They can improve your business’s overall sales techniques by recommending the necessary improvements. 

7. MindTickle’s Copilot

MindTickle uses AI to help sales teams improve their capabilities with its Copilot system. It analyzes calls and reports to obtain critical insights. Based on these insights, they can understand what action they should have taken. They can also create sales simulations that enable them to practice skills before getting to the field.

Relevant Features

• Customized Enablement Experience: As a sales coaching tool, MindTickle’s Copilot can design engaging practice and reinforcement modules to help sales teams practice. 

• Enablement Data Analytics: The tool analyzes calls and reports to offer usable insights. It also leaves room for further questioning to understand the insights. 

• Sales Content Management: Mindtickle Copilot organizes sales content, ensuring reps can quickly find what they need to address specific situations.

Pricing

MindTickle offers subscription service packages. Users can bundle different features into one customized package. You can request a demo or contact the sales team for specific details on pricing. 

Pros

• Supports various aspects of sales enablement training

• Can tailor training to both individual and team needs

• Suitable for small teams and large enterprises

Cons

• The pricing system is not transparent

• It may require time for users to understand its usage fully

8. Highspot

Highspot is another sales enablement software powered by AI. It provides sales teams with the best plays, approaches, and moves for every possible sales situation, ensuring they can give prospects just what they need to decide. With this information, reps can adapt existing content to individual prospects based on context. 

Relevant Features

• Sales Content Management: The tool provides a centralized hub for organizing sales content, ensuring reps can find what they need to engage and convert customers.

• Sales Content Analytics: Highspot leverages AI to integrate marketing content into sales reps’ workflows, enabling faster and more accurate content publishing and adoption. 

• Upskill Sales Reps: The AI-powered sales coach makes training and onboarding of sales reps faster and more effective. 

Pricing

Highspot’s pricing is customized based on your business’s specific needs, including your chosen functionalities, such as content management, sales training, and analytics. For a personalized quote, Highspot encourages you to contact its team through its website. 

Pro

• Offers robust tools for ongoing sales development

• Centralizes sales content, making it easily accessible for reps

• Uses AI to provide valuable analytics and feedback

Cons

• It may require significant setup and integration effort with existing systems

• Users may need time to utilize all features and capabilities fully

• Pricing details are not public

Virtual Assistants and Chatbots

AI chatbots and virtual assistants automate customer interactions, qualify leads, and respond instantly to inquiries. Doing these improves efficiency and customer experience while freeing up more time for sales teams.  

9. Drift

As a sales enablement tool, Drift provides sales teams with AI-driven chatbots that can effectively handle customer engagement. These chatbots can automatically engage new and returning website visitors, qualify leads, and book meetings. As part of the open-text conversations, visitors can ask questions, get recommendations, and schedule meetings in their preferred language.

Relevant Features

• Live Chat: Drift’s AI-powered live chat feature interacts with visitors in real-time, ensuring they get what they need while on the website. 

• Real-Time Leads Qualification: The tool helps sales teams qualify leads in real-time from lead forms, starting instant engagement to drive more pipelines.  

• Conversational Landing Pages: The tool allows sales teams to build chat-centric landing pages from scratch, ensuring better customer engagement and conversation starters. 

Pricing

Like other Salesforce products, Drift’s pricing details are not publicly available. The sales team invites customers to request customized quotes tailored to their needs. 

Pros

• Offers customizable AI chatbots for effective customer engagement

• Delivers personalized interactions and insights

• 24/7 availability ensures continuous customer interaction  

Cons

• Initial setup and integration can be challenging 

• Pricing details are not available to the public

• It requires significant time to master due to its extensive features

10. Reply.io

The last AI sales enablement tool on our packed list is Reply.io. It’s an AI-powered chatbot designed to improve sales processes by capturing leads from website visitors. It uses conversational AIs to engage users, guide them through the sales funnel, and directly schedule meetings within the chat interface. 

Relevant Features

• Conversational AI: Reply io’s conversational AI engages visitors with human-like conversations, increasing lead conversion.

• In-Chat Meeting Booking: Customers can easily book meetings directly in the chat interface.

• Goal-Oriented Conversations: Sales teams can optimize the chatbot for specific actions such as booking demos or starting trials.

Pricing

Reply.io offers two AI Chat pricing plans:

• Free Plan: This plan costs $0 per month and covers only ten captured contacts per month.

• Pro Plan: Priced at $50 per month, it offers all Free Plan features plus 50 captured contacts per month.

Pros

• Provides a realistic conversational experience, enhancing user engagement

• Works seamlessly with other tools for a cohesive sales strategy

• Offers personalized responses and real-time meeting scheduling

Cons

• It may require detailed configuration to align with specific business goals

• Customizing the chatbot beyond predefined functionalities may be challenging

Upgrade Your Sales Enablement Processes With ServiceBell Live Chat

We’ve discussed how AI sales enablement tools revolutionize sales strategies across various domains, from CRM systems and sales intelligence to coaching and virtual assistants. These tools enhance lead segmentation, automate tasks, provide personalized engagement, and offer valuable insights to drive sales performance.

ServiceBell is a comprehensive AI-powered platform that transforms your website into a pipeline generator. Our AI Live Chat facilitates real-time, face-to-face interactions with prospects, creating personalized experiences. 

This facilitates automated lead qualification, enhances customer interactions, and offers crucial insights into visitor behavior, driving your sales success to new heights.

Book a demo today to see ServiceBell Live Chat in action. 

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