Helpful Summary

• Overview: We give an extensive overview of the top eight outbound sales software in 2024, sharing tips and benefits to help you choose the software that suits your outbound sales needs.

• Why Trust Us: ServiceBell has successfully built a leading allbound (outbound + inbound) software over the years, and businesses like Sila and DemandJump use our tool to supercharge their outbound and sales prospecting processes.

• Why It Matters: Selecting the right outbound sales tool will improve your business’s reach and help you target more qualified prospects.

• Action Points: We recommend taking a look at ServiceBell Outbound to improve your sales efficiency, book more meetings, and close bigger deals.

• Further Research: Go through our blog for expert insights on outbound sales processes, and how to optimize for better results.

Looking for the Best Outbound Sales Software? 

Are you ready to take your outreach game to the next level? We’ve got just the hack for you–outbound sales software.

The right outbound tool can help you achieve your sales goals faster and easier. And, in this ServiceBell guide, we provide an extensive breakdown of eight top outbound sales tools you can explore, highlighting their best features, pricing, and more.

But first…

Why Listen to Us?

The answer is pretty simple—we know our onions! 

And while outbound sales can be a chore, our software makes it a breeze. Leading businesses like DemandZEN and Sybill can attest to this fact, having used ServiceBell to improve their outreach processes, simplify their sales operations, and close deals more effectively.

What is Outbound Sales Software? 

Outbound sales software is your trusty sidekick for conquering cold prospecting and email outreach, paving the way for robust business relationships and a revenue boost.

These tools can broadly be categorized into three types.

• Research-Focused: These are outbound sales tools like Insightly and Apollo that provide extensive insights and data on prospects.

• Cold Outreach: This category of outbound sales tools enable you to establish initial contact with leads and send them follow-up messages across various channels like emails and phone calls. With an AI-powered parallel dialer, proactive live chat tools, powerful integration capabilities, and other critical sales-enablement features, ServiceBell is an ideal cold outreach software.

• Lead Nurturing/Deal Closing:These platforms enhance customer relationship management by guiding prospects through the sales funnel until conversion. They also facilitate ongoing communication with existing customers for retention, upselling, or cross-selling. Apps such as Groove and InsideSales belong in this league.

Benefits of Outbound Sales Software

Implementing outbound sales tools can significantly enhance a business’s sales operations and overall efficiency. Here are three key benefits: 

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• Improved Lead Targeting: Outbound sales tools improve lead targeting and management with advanced lead scoring and segmentation functionalities that help you categorize leads based on their stage in the sales funnel. 

• Increased Productivity: Opting for outbound sales software can increase productivity by automating repetitive tasks like email sequencing, follow-up reminders, and lead prioritization. This automation allows sales teams to focus on other hands-on tasks, leading to higher efficiency and productivity.

• Scalability: With the right outbound sales software, you can easily scale your sales activities up or down to accommodate the stage your company is at any given time. So if you acquire more leads and your sales outreach volume increases, for example, the software should be able to comfortably handle the extra workload without much hassle.

Criteria to Consider When Selecting Outbound Sales Software

With so many options on the market, choosing the best outbound sales software for your team can feel overwhelming. To help you make the right choice, we’ve put together this short list of qualities to look out for in an ideal tool.

• Ease of Use: An outbound sales software that’s intuitive and easy to navigate will save learning time so your team can get quickly set up and start reaching out to leads on time. Confirm how easy the tool you’re considering is to use by checking out its online reviews and ratings.

• Customization: When choosing an outbound sales tool, ensure that it’s one that lets you customize your workflows and sales materials as needed. A quick skimming of its website will show you the software’s key features, including customization options, so you can determine whether or not it meets your team's requirements.

• Automation: Opt for outbound sales software with extensive automation capabilities so you can execute repetitive tasks like email sequencing and follow-up reminders on auto-pilot.

• Integration with CRM Tools: Choose a tool that seamlessly integrates with your existing CRM software and other apps in your tool stack. This would ensure seamless flow and centralization of customer data as you build your outreach campaigns.

8 Best Outbound Sales Software Solutions 

1. ServiceBell 

2. Insightly

3. Salesloft

4. Groove.co

5. Apollo

6. Brainshark

7. InsideSales

8. Reply.io

1. ServiceBell

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Need a custom-built platform that lets you auto-prospect, target, and engage leads effectively? Then ServiceBell is the software for you. 

It is the first allbound (outbound + inbound) platform that links sales and marketing teams through first-party intent. It helps sales teams of all sizes build better relationships with prospects and close deals faster.

ServiceBell Outbound is perfect for conducting outreach at scale as it automates manual sales tasks like cold calls, giving you more time to focus on other activities.

Best Features

• Parallel Dialer: Our AI parallel dialer lets you have more conversations in less time. With ServiceBell Outbound, you can dial up to 9 lines at once and drop pre-recorded voice messages for calls that go to voicemail or route picked calls to online sales reps.

• Power Dialer: Our solution makes it simple to upload a call list or connect a CRM like HubSpot or Salesforce and work through it in a sequence. 

• Spam Monitoring: Keeps your calling reputation protected by ensuring your number isn’t flagged to your recipient as spam. 

• Auto-Prospecting Via Website: ServiceBell has a chatbot that proactively initiates conversations with website visitors. These chats can easily be upgraded to video calls or product demos, feeding directly into your sales pipeline. 

• ICP Alerts: Receive real-time alerts when a high-value target visits your website, allowing you to prioritize outreach and close deals faster.

• Virtual Salesfloor: This feature lets sales team members get on calls together to listen and learn together. The tool automatically mutes every other rep aside from the person in charge of the call to avoid distractions during the conversation.

• Integration with Existing Stack: ServiceBell ensures seamless workflows by integrating with your existing sales tool stack, including apps like Apollo, Slack, Salesloft, Microsoft Teams, and more.

• Security: Using ServiceBell, you can be assured of the safety of your data. We hide user passwords by default and our data architecture is also private, ensuring no one within or outside our team can access your conversations. ServiceBell is also GDPR and CCPA compliant.

Pricing

ServiceBell Outbound is the plan that houses all our outbound dialing features. It costs $500/month for three users, with additional users charged at $200/month each.

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ServiceBell Spotlight (starting at $250/month) and Inbound (starting at $2,000/month) are available separately, or you can bundle everything with our Go Allbound plan for $2,500/month. This is how you can maximize the ROI of your outbound strategy with inbound-aware tools. 

Pros

• Offers multiple dialing modes

• Attractive and intuitive interface

• Easy integration with other tools

• Bulk messaging 

• Live chat feature

• Real-time activity tracking

• On-demand live support 

Cons

• No free plan is available

2. Insightly

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Insightly is a research-focused outbound tool that was founded in 2009. Insightly was created to be a fully integrated and scalable CRM, that allows sales teams to collaborate and automate their workflows.

Best Features

• Pipeline Management: Monitor your entire sales pipeline easily from your Insightly CRM. You’ll be able to keep track of relevant details on your leads as well as segment and distribute them among your team based n specific criteria you’ve set. 

• Lead Tracking: Insightly has a lead tracking and opportunity management feature that allows you to track and qualify leads.

• Workflow Automation: Insightly allows you to automate repetitive administrative tasks, such as follow-up emails, eliminating the risk of manual error and affording you the time to focus on more important aspects of your sales process. 

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Pricing

• Plus: $349/user/month

• Professional: $899/user/month

• Enterprise: $2599/user/month

Pros

• Easy to use

• Customizable to fit your specific needs

• Sales teams can benefit from the robust collaborative features

• Responsive customer support

Cons

• Occasional system glitches

• The lower-priced tiers have limited features

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3. Salesloft

Salesloft is an AI-powered sales enablement software that provides sales teams with the resources to close more deals. With functionalities like integrations, workflow management, insights, and lead prioritization, sales professionals can use Salesloft to streamline their outbound sales efforts. 

Best Features

• Sales Forecasting: Salesloft provides real-time insights powered by AI, helping you decide on the most effective next step or sales action to take.

• Coaching: With Salesloft, sales leaders get a unified platform where they can identify teachable moments for their direct reports and refine team operations accordingly. 

• Reporting: Salesloft reports let you monitor and revisit sales call summaries for detailed insights into outreach activities and results.

Pricing

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Salesloft offers tailored pricing plans, so you’ll need to request a quote. 

Pros

• The platform is easy to navigate

• Quick dialing mechanism

• Easy access to call recordings

• Provides lead prioritization feature

Cons

• Less native integrations

• Difficulty in video integration

4. Groove.co

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Groove, recently acquired by Clari, is a cold outreach outbound tool that helps revenue-facing teams—like sales, marketing and customer success—unify their functions and solve the problem of unpredictable revenue.

Primarily a revenue operations tool, Groove aligns company-wide efforts, ensuring more predictable and efficient cash flow.

Best Features

• Groove Flows: This feature initiates automated flows to engage every prospect and reply to their inquiries.

• Canned Replies: Groove lets you set up reply templates so you can quickly answer frequently asked questions and meet prospects at the point of their need.

• Analytics: With Groove’s reporting features, you can easily monitor the performance of your sales outreach and determine what activities, flows, and templates are getting the most interaction.

Pricing

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Groove offers customized pricing plans, so you’ll need to contact their sales team for pricing.

Pros

• Offers tag and note feature

• Build and track contact cadence

• Provides shared inboxes for teams

Cons

• Pricing isn’t publicly available

• Mobile version can be a bit clunky

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5. Apollo

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Apollo uses intelligence recommendations, filters, and automations to improve users’ sales outreach process. With an extensive database of over 275 million contacts, Apollo makes prospecting quite easy. 

Best Features

• Detailed Outreach Analytics: Apollo.io provides in-depth analytics on your outreach campaigns, identifying activities that are working and those that are not. You’ll get real-time data to help you make informed decisions.

• Buying Intent Filter: This feature is designed to help you target potential clients who are looking for products or services in your industry. 

• Task Automation: Apollo automates repetitive tasks, like adding contacts to sequences and updating fields.

• Coaching: Use data-driven insights like call duration, talk-to-listen ratio, and conversion rates to improve your sales teams skills with Apollo.

Pricing

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• Free: $0/user/month

• Basic: $59/user/month

• Professional: $99/user/month

• Organization: $149/user/month

Pros

• Free trial available

• Extensive contact database

• Integration with LinkedIn

Cons

• Steep learning curve

• Customer service is not very responsive

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6. Brainshark

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Brainshark is a sales enablement software for client-facing teams.

It offers a comprehensive range of tools, solutions, and essential resources to help businesses train their sales team and improve overall performance. The app also lets users create custom learning content to power sales rep readiness and effectiveness.

Best Features

• Content Authoring: Create custom learning materials and train sales reps effectively with Brainshark’s content authoring feature.

• Scorecards: Brainshark provides score cards to track how your sales representatives measure up to their peers and identify areas of improvement.

• Coaching: The tool lets you run video and text-based assessments to prepare sales reps and improve your team’s outreach strategy.

Pricing

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Pricing is unavailable on the website. You’ll need to book a demo to contact the Brainshark team.

Pros

• Intuitive interface

• Best for creating highly productive sales teams

• Test and quiz creation

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Cons

• No calendar tool or third-party integration with a calendar.

• Slow responses from the support team

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7. InsideSales

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InsideSales is an outbound sales tool with a playbook for lead prospecting and follow-up. The tool also automates administrative tasks and predicts sales outcomes.

Best Features

• Automation: Sales reps can automate administrative tasks with InsideSales and focus on more important tasks to drive revenue.

• Prioritization: InsideSales uses AI to prioritize prospects via activities performed.

• Buyer Intelligence: With InsideSales, you can also leverage AI to guide sales reps’ activities, ensuring they contact the right leads across the funnel in the most effective ways.

Pricing

InsideSales offers customized pricing, so you’ll need to contact their sales team for pricing.

Pros

• Real-time conversations with leads

• Robust follow-up and lead activity tracking

• Note creation feature 

Cons

• No public information on pricing

• Non-responsive support team

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8. Reply.io

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Reply.io uses artificial intelligence to perform cold outreaches and automate sequences. The tool lets users create multichannel sequences, cloud calls, AI chat, and more. Its integration with Google Calendar also makes it easy to schedule meetings with prospects via the Reply sequence.

Best Features

• Analytics Report: Reply.io enables real-time email and call outreach tracking.

• Email Sequencing: This feature lets you create and send out email sequences, follow-ups, and reminders to your prospects.

• Integrations: Reply.io easily integrates with top outreach platforms like LinkedIn and Google Calendar (to make meeting scheduling a breeze).

Pricing

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• Free: $0

• Starter: $59/month/user

• Ultimate: $99/month/user

• Professional: $139/month/user

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Pros

• Free trial available

• AI-powered features for advanced automation

• Intuitive interface

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Cons

• Minimal software glitches

ServiceBell - The Best Outbound Sales Software for You

Using a good outbound sales software for your business is crucial for success and ServiceBell is a great place to start. 

With ServiceBell, sales teams can fully optimize their sales process, dramatically increase bookings, and close more deals. But don’t just take our word for it: read the success stories of multiple businesses that have transformed their sales and  increased their conversions with Servicebell. 

Boost your outbound sales results and start hitting your targets faster–sign up on ServiceBell today!