ServiceBell lets you get extremely precise with triggers, segments, and rules — by giving you a huge list of properties pulled from your CRM, Clearbit/6sense, and the visitor’s behavioral data.

Some of these properties can be confusing at first.

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This guide will act as your main source of truth — whenever you’re confused about a specific property, condition, or operator. Let’s roll:

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Contacts & Visitors

• Country: Identifies the visitor's geographic country of origin.

• Email: Retrieves the visitor's email from CRM data.

• IP Address: Captures the visitor's IP for location and tracking purposes.

• Known Visitor: Marks if a visitor has been to the website before.

• Location: Pinpoints the visitor's city or region from CRM data.

• Name: Uses the visitor's name for personalized interactions.

• Segments: Categorizes visitors into ServiceBell-defined segments.

• URL: Indicates the current webpage the visitor is on.

• URL Title: Shows the title of the webpage the visitor is viewing.

• UTM Campaign: Identifies the marketing campaign from the URL's UTM parameter.

• UTM Content: Captures the content descriptor from a URL's UTM parameter.

• UTM Medium: Notes the marketing medium from the UTM parameter.

• UTM Source: Records the traffic source from the UTM parameter.

• UTM Term: Detects specific keywords from the URL's UTM parameter.

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Company

• Company Domain: Records the domain name linked to the visitor's company from CRM.

• Company Industry: Notes the industry category of the visitor's company from CRM.

• Company Name: Identifies the name of the visitor's company from CRM.

• Company Revenue: Reflects the revenue bracket of the visitor's company from CRM.

• Ideal Customer Profile Tier: Matches visitors with a CRM-specified customer profile tier.

• Target Account: Flags visitors associated with a CRM-listed target account.

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6sense

• 6sense Annual Revenue: Reflects a company's annual revenue as determined by 6sense's firmographic data.

• 6sense Company Name: Recognizes the name of a visitor's company through 6sense's B2B data insights.

• 6sense Company Size: Categorizes a company by its number of employees using 6sense's firmographic data.

• 6sense Confidence Score: Returns a numerical representation of 6sense's confidence in the accuracy of our Reveal result.

• 6sense Country: Determines the country a company is based in, as identified by 6sense's data enrichment processes.

• 6sense Industry: Identifies the industry segment of a visitor's company via 6sense's account insights.

• 6sense Website URL: Captures the web address associated with a visitor's company through 6sense's data intelligence.

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Clearbit

• Clearbit Company Name: The legally registered name of the visitor's company as identified by Clearbit.

• Clearbit Company Size: The size of the company in terms of employee count, as determined by Clearbit's data.

• Clearbit Confidence Score: Returns a numerical representation of Clearbit's confidence in the accuracy of our Reveal result

• Clearbit Country: The country where the visitor's company is located, according to Clearbit's enrichment data.

• Clearbit Estimated Revenue: An estimate of the company's annual revenue as provided by Clearbit.

• Clearbit Industry: The industry category the visitor's company belongs to, classified by Clearbit.

• Clearbit Sub-Industry: A more specific classification within the general industry category, detailed by Clearbit.

• Clearbit Website URL: The website URL associated with the visitor's company, as recorded by Clearbit.

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Deal

• Deal Stage: Reflects the visitor's current sales funnel stage from CRM.

• Has Open Deal: Indicates if the visitor has an active deal per CRM data.

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HubSpot

• Pipeline: Relates to the specific sales pipeline of a visitor's deal in CRM.

• Pipeline Stage: Shows the visitor's current stage within a CRM pipeline.

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Analytics

• Page Visits: Counts the number of pages a visitor has viewed in a session.

• Scroll Percent: Measures the scroll depth percentage on a page.

• Time on Page in Seconds: Tracks how long a visitor has spent on a page.

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Availability

• Any agent is available: Signals when any agent is ready to engage.

• Anyone in a group is available: Indicates availability within a specific agent group.

• Specific agents are available: Specifies which individual agents are ready to interact.

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Conditions

Number Conditions

• Equal To: The property must match the specified number exactly.

• Greater Than: The property must be higher than the specified number.

• Greater Than or Equal To: The property must be equal to or higher than the specified number.

• Less Than: The property must be lower than the specified number.

• Less Than Or Equal To: The property must be equal to or lower than the specified number.

Multi-Choice Conditions

• Contains All: The property must include all the specified elements.

• Is Contained By: The property must be a subset of the specified elements.

• Shares At Least One Element With: The property must overlap with at least one of the specified elements.

• Shares Exactly One Element With: The property must share one and only one element with the specified elements.

• Shares No Elements With: The property must not share any elements with the specified elements.

String Conditions

• Does Not Contain: The property must not include the specified text.

• Does Not End With: The property must not end with the specified text.

• Does Not Match Regex: The property does not fit the specified regular expression pattern.

• Does Not Start With: The property must not start with the specified text.

• Ends With: The property must end with the specified text.

• Equal To: The property must match the specified text exactly.

• Equal To (case insensitive): The property must match the specified text, regardless of letter case.

• Matches Regex: The property fits the specified regular expression pattern.

• Non Empty: The property must not be empty.

• Not Equal To: The property must not match the specified text.

• Not Equal To (case insensitive): The property must not match the specified text, regardless of letter case.

• Starts With: The property must start with the specified text.

Boolean Conditions

• Is False: The property must be false.

• Is True: The property must be true.

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Logic Operators

• AND: All conditions joined by "AND" must be true for the rule to be activated.

• OR: At least one of the conditions joined by "OR" must be true for the rule to be activated.

These conditions and operators allow for precise customization and control over rule-based actions and workflows.

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Rule Groups

Conditions within a rule group can be combined using a specific operator, either "AND" or "OR". Once an operator is chosen for a rule group, only that operator can be used within that group.

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