Helpful Summary

• Overview:  We explore nine top sales prospecting tools, highlighting their best features, pros, cons, and pricing.

• Why Trust Us: Top businesses use ServiceBell to generate more sales-qualified leads and significantly increase their conversions. 

• Why It Matters: Finding a sales prospecting tool that aligns with your business needs and lives up to its promises is essential. This article will give you insights into top sales prospecting tools and help you select the right choice.

• Action Points: We recommend booking a ServiceBell demo to learn exactly how our tool works for sales prospecting and closing more deals faster.

• Further Research: Explore our blog for more tips on effective inbound and outbound sales.

Want to Pick the Best Sales Prospecting Tool for You? 

Prospecting is not easy—it can be especially time-consuming and mentally draining without the right tools and resources. However, some tools are tailored to simplify your sales process and make the task easier for you.

In this ServiceBell article, we cover the basics of sales prospecting and provide a list of nine of the best sales prospecting tools currently on the market. We highlight their unique features, pricing packages, pros, and cons, to help you select a solution that caters to your specific needs.

Let’s dive right in!

Why Listen to Us? 

At ServiceBell, we’re pros at sales prospecting. We’ve been in the industry for years and have successfully built an allbound (inbound + outbound) platform that caters to the needs of hundreds of sales teams.

Businesses like Sila and DemandJump acknowledge how ServiceBell has helped increase their conversion rates. 

What is a Sales Prospecting Tool? 

A sales prospecting tool is any software solution designed to help sales teams identify and engage potential buyers or prospects. Sales prospecting tools help streamline the process of finding and engaging qualified leads by automating tasks like:

• Outreach sequencing

• Lead scoring and follow-ups

• Data collection

• Interaction tracking

• CRM integration

• Email automation

With the right sales prospecting tool, your sales team can focus on high-quality activities and enhance your overall conversion strategies.

Why are Sales Prospecting Tools Important?

Sales prospecting tools are crucial for several reasons, including:

Enhanced Lead Quality

Sales prospecting tools have advanced algorithms and data analytics capabilities that help you identify and focus on the most promising leads, ultimately increasing your conversion rates significantly. 

These tools score leads by analyzing data points, like demographic and company information, which show their likelihood to convert.

Better Customer Insights

A sales prospecting tool makes it easy to centralize and view customer insights, from behavior data, to unique preferences and needs. These insights allow you to tailor your pitches to the needs of individual prospects. 

Increased Efficiency

With a sales prospecting tool, you can automate repetitive tasks like lead generation, follow-up emails, and cold calls, allowing you to manage more prospects in less time and your overall productivity.

Criteria to Consider When Selecting a Sales Prospecting Tool

Choosing the right prospecting solution is critical for sales professionals. With so many options vying for your attention though, it's easy to feel overwhelmed. 

Fear not, we’ve got you covered. Here’s what truly matters when seeking the ideal sales prospecting tool—and we're speaking from industry expertise.

• Ease of Use: When choosing a sales prospecting tool, one of the most important factors to consider is software that doesn’t require a lot of learning and time to navigate. You want a tool that saves time and enhances productivity, not one with a steep learning curve. 

• Features and Functionalities: Opt for a sales prospecting solution that has key features for fast-tracking your sales cycle, from automation capabilities to lead generation tools, analytics and reporting dashboards, and more. 

• Integration with CRM and Existing Tech Stack: Choose a sales prospecting tool that integrates easily with your existing customer relationship management system. This connection will allow for easy data syncing and seamless prospect management.

• Scalability: The prospecting software you select should be able to scale with your business, easily accommodating more prospects as your lead pool grows.

9 Best Sales Prospecting Tools for 2024

1. ServiceBell

2. HubSpot SalesHub

3. LeadFeeder

4. UpLead

5. LinkedIn Sales Navigator

6. Cognism

7. Clearbit

8. ZoomInfo

9. Hunter.io

1. ServiceBell

ServiceBell is an allbound software that links sales and marketing teams through first-party intent. Our software makes prospecting easy by giving sales teams and reps all the resources needed to succeed and achieve their set goals.

For example, ServiceBell Outbound, our AI-powered parallel dialer, helps you reach more ideal prospects by dialing up to 9 numbers at once. It then detects when a voicemail or person connects so you can deliver pre-recorded voicemails while using your precious time to talk to people.

Best Features

• Auto-Prospecting:  With ServiceBell, you can have live conversations with anybody visiting your website. By leveraging this feature, you can reach prospects at their peak interest level and fill up your sales pipeline.

• Parallel Dialer: Are you tired of making time-consuming, individual sales calls? Our AI-parallel dialer allows you to dial up to 9 phone lines at once. Discover when a person or voicenote connects so you can chat with them immediately or leave a pre-recorded message.

• High-Quality Audio: Gone are the days of wobbly network, or ‘I can’t hear you’ distress responses. ServiceBell allows sales reps to make clear calls without worrying about audio breaking up.

• Spam Monitoring: Ensures that the number you’re using does not appear as ‘spam’ on the recipient’s phone. 

• Data-Driven Insights: Identify the areas in which your team is struggling. You can track conversation rates, list performance, and other insights to improve your sales outreach process. 

• Virtual Salesfloor: ServiceBell’s virtual salesfloor lets your sales reps get on calls together. They can auto-mute when a prospect answers or go into ‘live listen’ to learn from each other via Zoom-like videoconferencing.

• Advanced Security: With ServiceBell, you do not have to worry about sensitive data like passwords being publicly exposed. We take careful measures to safeguard your data by hiding sensitive user inputs. Our data architecture is also private by default to ensure we cannot access your private information.

• Integration: Easily integrate with your existing CRM and lead management tool stack. This makes data linking and collaboration between revenue-facing teams a breeze.

Pricing

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ServiceBell Outbound is the plan that houses all our outbound dialing features. It costs $500/month for three users, with additional users charged at $200/month each. 

ServiceBell Spotlight ($250/month) and Inbound ($2,000/month) are available separately, or you can bundle everything with our Go Allbound plan for $2,500/month. Here, we give you the opportunity to maximize the ROI of your outbound sales strategy with inbound-aware tools. 

Pros

• Easy integration with existing sales stack

• Attractive and user-friendly interface

• Video chat feature

• Real-time activity tracking

• Detailed analytics and reporting

• Hands-on customer support

Cons

• No free plan

2. HubSpot SalesHub

HubSpot is a leading CRM software with a comprehensive suite of sales, marketing, and customer success tools. With HubSpot’s host of tools, you can find, attract, engage, and convert prospects efficiently.

Best Features

• Lead Management and Prospecting: HubSpot provides a personalized prospecting workspace where you can manage your leads and upcoming sales activities.

• Automated Email Sequences: Build personalized email sequences that automatically nurture your sales prospects over time. You can customize your email content according to different buyer personas or stages in the customer journey. 

• Email Templates: You can turn your best-performing sales emails into reusable templates for everyone on your team.

• Custom Contact Views: Create customized views to filter and segment your contact lists. This way, you can easily identify contacts who require a follow-up or only view new leads from a specific campaign. 

Pricing

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• Sales Hub Professional: Starts at $90/month/user

• Sales Hub Enterprise: Starts at $150/month/user

Pros

• Simple integration with other tools like Google Contacts and Mailchimp

• Automates your follow-ups

• Mobile-friendly interface

Cons

• Lots of add-ons at extra charges

• Not small business friendly

• Slow customer support responses

3. LeadFeeder

Leadfeeder (now Dealfront) is a go-to-market platform specializing in website visitor tracking and conversion. The software also has critical features, like real-time firmographic data and notifications, which help optimize your prospecting efforts.

Best Features

• Identify Website Visitors: Leadfeeder helps you turn your anonymous website traffic into visitors you can identify by providing the names of the companies that visit your website. This way, you’ll be able to identify your warm prospects. 

• Notifications & Alerts: Provides real-time notifications about prospect activities via email and Slack.

• Integrations: Nobody wants a tool that doesn’t integrate properly with other tools. With Leadfeeder, businesses and teams can connect their existing marketing & CRM software.

• Custom Filters: Allows sales teams to create lists and filter companies using keyword search.

Pricing

• Free plan: €0/month

• Paid plan: € 99/month

Pros

• Free plan available

• Custom feeds

• Ease of integration

Cons

• Inability to filter prospects based on their website activity

• Difficult to carry out more complex tasks due to the simplicity of the tool

4. UpLead

UpLead is a sales prospecting tool that prides itself on having a data accuracy of 95% and an extensive B2B database of over 155 million contacts. The tool’s advanced search filters, real-time email verification, and lead enrichment helps you target and reach your ideal customers easily.

Best Features

• Extensive B2B Database: Offers over 50 filters to help you find qualified leads by filtering their database based on your ideal customers’ characteristics.

• Detailed Prospect Data: Get a complete view of your prospects as all the contacts in the tool’s list include essential data such as names, companies,  job positions, locations, and more. You can also enrich your own contact lists with relevant data points. 

• Advanced Filters: Segment prospects on UpLead with specific filters like job title, location, revenue, industry, management level, and more. 

Pricing

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• 7-Day Free Trial: With 5 credits

• Essentials: $99/month, with 170 credits per month

• Plus: $199/month, with 400 credits per month

Pros

• Intent data to help you find potential customers looking for a solution like yours

• Offers a 7-day free trial

• Has a Google Chrome extension

• Advanced email finder

Cons

• The database is restricted to a certain region (North America)

• Steep learning curve

5. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales prospecting software powered by artificial intelligence. It helps sales teams grow their contact/lead base by giving them access to LinkedIn’s 1 billion+ members and providing insights like recent hires and employee count.

Best Features

• Advanced Search Filters: Make use of filters to find your ideal prospects.

• Lead Recommendations: LinkedIn Sales Navigator recommends leads to you based on your activities.

• Alerts & Notifications: Receive real-time alerts on decision-makers via recently posted content.

Pricing

• Core: $43.29/user/month

• Advanced: $78.41/user/month

• Advanced Plus: Contact sales for pricing

Pros

• Easy prospect search

• Lets you message people even if they’re not your LinkedIn connections

• Since LinkedIn is one of the world’s largest professional networks, it provides extensive information on prospects

Cons

• Outdated user interface

• It’s not cost-friendly for small businesses

6. Cognism

Cognism is a sales intelligence software trusted by over a thousand sales teams. With Cognism, you can access prospects’ contact information, industry, and existing tech stack, enabling you to find and prioritize prospects that are more likely to convert.

The tool also helps you enrich and update your lead database with new leads and their relevant information.

Best Features

• Firmographic Data: Cognism groups data according to industry or market segments, making it easy for sales teams to target and build their prospect list based on data that is relevant.

• Integrations: Integrate with other CRM and engagement software with no hassle.

• Target List Building: Targeting industries that don’t fit your ideal profile is now a thing of the past. Cognism allows you to target specific markets while prospecting.

Pricing

‍

You’ll need to contact Cognism’s sales team for tailored pricing.

Pros

• Integration with other tools

• Google Chrome extension

• Buyer intent signals to understand your prospects

Cons

• Pricing isn’t open and transparent

• Occasional prospect data inaccuracy

7. Clearbit

Clearbit is a B2B intelligence software that makes it easy to identify and manage sales prospects using AI. It’s also the first HubSpot Native Data Provider. The tool leverages large language models and gathers public information from the web and its own proprietary data to turn unstructured information into accurate, standardized prospect data sets.

Best Features

• Hidden Intent Identification: With Clearbit, you can anonymously find out the companies engaging your website and focus your outbound effort on them.

• Lead Scoring: Clearbit uses your ideal customer profile to identify promising leads so you can contact them instantly.

• Form Shortening: Since Clearbit can enrich your lead profile with all necessary information once you get their address, you can remove the friction of having your site visitors fill long, winding contact forms.

Pricing

You’ll need to contact Clearbit’s sales team for custom pricing.

Pros

• Intuitive interface

• HubSpot integration 

• Notification alerts

Cons

• No real-time notifications

• Limited credits

8. ZoomInfo

ZoomInfo is a B2B database with accurate and up-to-date information on companies and decision-makers. Sales teams use the platform for lead generation, prospect research, and sales prospecting via its multichannel communication tools, pipeline management features, and target account identification functionality.

Best Features

• Website Visitor Tracking: With ZoomInfo, you can track your website visitors and save them as leads to be nurtured.

• Automation: The tool lets you automate repetitive sales tasks like emails, calls, and social connections.

• User-Friendly Search Feature: The tool’s search feature is easy to use as it provides a lot of relevant information in one row.

Pricing

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You’ll need to contact ZoomInfo’s sales team for pricing.

Pros

• Salesforce integration

• Contact organization with tags

• Data filtering

Cons

• Lack of transparent pricing

• Set-up is time consuming

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9. Hunter.io

Hunter is an email-first outreach software that helps sales professionals connect with prospects easily.  The app uses a combination of patent technology and artificial intelligence to find and verify prospect contact details.  

Best Features

• Email Finder: This helps you identify and verify email addresses by inputting a prospect’s name only. This is useful for when you have limited prospect information. 

• Domain Search: Hunter helps you find prospects’ official email addresses easily through their domain search feature.

• Integrations: Connects seamlessly with other tools like Gmail, Salesforce, and Zapier.

• Signals: The software uses intent data like recent funding rounds, hiring status, and company updates to help you find your next best customer.

Pricing

• Free: $0/user/month

• Starter: $34/user/month

• Growth: $104/user/month

• Business: $349/user/month

Pros

• Offers browser extensions for Google Chrome, Mozilla Firefox, and Microsoft Edge

• Easy to navigate

• Lets you verify the accuracy of a prospect’s email before reaching out

Cons

• Cannot directly extract emails from social media handles

• May be too expensive for small companies

Up Your Sales Prospecting Game With ServiceBell 

Sales prospecting tools that align with your business needs and preferences are key to driving leads and increasing conversions. 

Still confused about what software to pick? We recommend ServiceBell. With our app’s robust features and functionalities, your team will start booking more meetings and closing more deals in no time.

ServiceBell helps you work smarter and ensures your team is equipped with enough features for effective sales prospecting. Ready to get started? Book a ServiceBell demo today.