Customer story
How Azeus Convene increased lead generation and pipeline with real-time sales engagement
We increased our inbound leads considerably more than what the marketing side had done just by utilizing Rep.ai.
Craig Henderson
US Head of Sales
About
Azeus Convene
Azeus Convene is a multi-awarded board portal solution used by boards of directors at FTSE 100 and Fortune 500 companies, financial institutions, governments, and nonprofits across 100+ countries. Built for senior executives and company secretaries, Convene offers complete control over the meeting lifecycle—ensuring secure, efficient, and accountable governance.
Challenges
Initial gap in lead capture from the website
Missed opportunities for contacting leads on the website
Lack of visibility into prospect needs and wants
Solutions
Insight into prospects in real time as they browse the site
Instant access to answer questions and provide value
Generated leads outside of the normal marketing funnel
Sales team can guide messaging and control the cycle from first touch
Results
Total investment: $18,000 → $79,950 in closed revenue
$482,250 in pipeline generated
285 conversations last month alone
3 SQLs registered in Pipedrive last month
SDR/Sales engagement increased significantly
Over 20,000 page views and 80+ unique visitors/month
Driving Engagement and Pipeline Growth with ServiceBell
Convene, a board portal solution trusted by Fortune 500 companies and government entities worldwide, was searching for a better way to engage prospects directly on their website. Traditional marketing funnels weren’t converting well, and inbound visitors weren’t being captured effectively.
By implementing ServiceBell, the sales team gained real-time visibility into who was visiting the site, what they were engaging with, and when to reach out. This immediate access allowed reps to answer questions in the moment and personalize interactions—without relying on scheduling tools or forms.
The impact was clear: new leads outside of the typical funnel, faster sales cycles, and greater control over the buyer journey.
“We increased our inbound leads considerably more than what the marketing side had done just by utilizing ServiceBell.”
Craig Henderson
US Head of Sales
The solution
Driving Engagement and Pipeline Growth with ServiceBell
With ServiceBell, Azeus Convene’s sales team engages directly with website visitors at the right moment—while they’re actively exploring the product. This creates instant value, enabling reps to address questions, highlight key features, and build trust on the spot.
ServiceBell has helped the team create a differentiated sales experience by enabling face-to-face interactions without the friction of meetings or forms. Even better, this proactive approach has surfaced leads that marketing never would have caught.
The result
Real Revenue and Pipeline Growth from Real-Time Sales Engagement
Azeus Convene invested $18,000 in ServiceBell—and turned it into nearly $80,000 in closed revenue, with an additional $482,250 added to the pipeline.
Last month alone:
285 conversations via ServiceBell
3 SQLs created
20,238 page views and 80+ unique visitors
Beyond the numbers, the platform has enabled better customer experiences, deeper insights into prospect behavior, and greater sales control from the first interaction onward.
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